shot and go market

meanwhile, the energy drink market has already existed for more than 100 years in asia, it got popular in austria first in 1987.

since then this newly created beverage category has conquered the whole world. today, the energy drink is a fashionable drink like Coke used to be.  by the end of 2003 the energy drink was already commercialized in more than 80 countries throughout the world. however, that triumphal run has not yet reached its zenith. it is assumed that in 2006 more than 5.0 bn 0,25 l slim line will be sold.